SLEEP - Advertising

Editorial: SLEEP publishes original findings in areas pertaining to sleep and circadian rhythms. Topics include sleep-related disorders, medical dysfunctions during sleep, clinical investigations, therapeutic trials, physiologic events, anatomic structures and molecular components underlying normal and abnormal sleep, psychological and psychophysiological research, and the pharmacology of sleep.

Organization Affiliation: Official publication of the Associated Professional Sleep Societies, LLC (APSS), a joint venture of the American Academy of Sleep Medicine (AASM) and the Sleep Research Society (SRS).

Established: 1978

Impact Factor: 5.402

Audience: Sleep specialists, including researchers and clinicians, sleep technologists and sleep center management. Circulation also includes medical schools, medical libraries and major teaching hospitals throughout the world.

Published: Monthly

Run of Book Print Advertising
In January, 2011, SLEEP will begin the transition to an all-digital version to better serve the needs of its readers. During the transition, run-of-book advertising will continue to be accepted in the print version of SLEEP. Approximate circulation of print journal: 1,500 copies.

Black & White Rates

Premium Positions (Print and Online)
The print version of SLEEP will continue to offer four Premium Positions for advertisers who commit to run in all 12 issues during 2011:

Premium Position advertisers will also receive special Transition Ads on the new SLEEP website. Only four Transition Ads will be accepted each year and they are exclusively included as part of the Premium Position package for advertisers in the print version of SLEEP. Please contact the APSS for Transition Ad specifications: advertising@aasmnet.org. Total primary audience: 11,000 individuals and institutions.

Banner Advertising
The all-new SLEEP website will begin accepting banner advertising in January 2011. It will be available on all pages except those offering CME. Pricing will be based on cost-per-impression. Two standard size ads will be available (WXD):

Banner Advertising Pricing

All banner advertising must be pre-paid and will be run until the contracted level of impressions is reached. Please contact the APSS for banner advertising specifications: advertising@aasmnet.org. Total Primary Audience: 11,000 individuals and institutions.

For More Information and Specifications
For complete details and specifications on all advertising opportunities with SLEEP, including publication dates and deadlines, please see the 2011 Media Guide or contact the National Sales Account Executive at (630) 737-9700 or advertising@aasmnet.org

Classified Advertising
Word Classified (2011 Word Classified Form)

Instructions for placing a word classified advertisement: Reserve space by completing and submitting a 2011 word classified form on or before the ad space closing deadline. First 60 words – $100, $1.25 for each word after 60. Email ads to: advertising@aasmnet.org. Word classified advertisements must be submitted by the ad materials deadline. All orders must be prepaid. Agency discounts do not apply on word classified advertisements. Cancellation Policy: Advertisements cancelled after the ad space closing deadline will incur a $50 cancellation fee.

Display Classified (2011 Advertising Insertion Order)

Instructions for placing a word classified advertisement: Reserve space by completing and submitting a 2011 Advertising Insertion Order on or before the ad space closing deadline. Display classified advertising starts at ¼ page and up. Please refer to the 2011 Media Guide for advertising prices and specifications. A border is required for all display classified ads. Pictures and logos are allowed. Agency discounts do not apply on display classified advertisements.

Advertising Policies
Use of the acronym APSS in the advertising policies below shall be defined as applying to the Associated Professional Sleep Societies, LLC as well as to all affiliated organizations of the APSS.

Acceptance of advertising

• Acceptance of all advertising is subject to review and approval by the APSS.
• Ads that have not previously appeared in any APSS publications must be submitted for approval at least two weeks prior to the ad space closing. In light of the great effort a manufacturer may undertake in developing advertising campaigns, advertisers are encouraged to forward proposed advertisements in rough form.
• Promotion of products, meetings, and services that compete directly with those offered by the APSS and its affiliates is generally prohibited.
• Membership solicitation by organizations other than the APSS is prohibited. Fundraising by organizations or individuals other than the APSS is strictly prohibited.
• The APSS reserves the right to decline advertising for any educational course, meeting or related event if the advertised event falls 90 days before or after an event held by the APSS.
• An advertisement for an educational course that does not compete with an APSS educational meeting or course will be eligible for consideration.
• Products or services with no direct relation to the sleep medicine and sleep research industry may be eligible for advertising if approved by the APSS.
• Advertisements containing testimonials or those that quote the names, statements, or writings of any individual, public official, government agency, testing group or other organization must be accompanied by a written consent for use from the quoted individual entity.
• The use of the APSS name and/or logo is prohibited without the APSS prior written approval
• The fact that an advertisement for a product, service or company has appeared in an APSS publication shall not be referred to in collateral advertising.
• Advertisers may cite in footnotes references from scientific literature, provided the reference is truthful and is a fair representation of the body of literature supporting the claim made.
• Advertisements using the claim of "best" or "more" or any other word with the same meaning to describe their products or services is prohibited. Please contact the advertising sales and marketing coordinator for words or statements in question.
• All claims of fact must be fully supportable and should be meaningful in terms of performance or any other benefit. Advertisers should avoid the use of claims whose validity depends upon extremely fine interpretations of meaning. This does not exclude the use of normal qualifiers, such as footnotes, which may be necessary to render a claim true.
• Complete scientific and technical data, whether published or unpublished, concerning the product or services safety, operation and usefulness may be required. Samples of the products are not to be submitted.
• The inclusion of an advertisement in APSS publications is not to be construed or publicized as an endorsement or approval by the APSS, nor may the advertiser promote that its advertising claims are approved or endorsed by the APSS.
• Artwork, format, and layout should be such as to avoid confusion with editorial content of the publication. The APSS reserves the right to insert the word “Advertisement” above or below any copy to avoid confusion. Advertorials are prohibited.
• The APSS reserves the right to reject requests for advertisements, or not to renew previously approved advertisements, at any time for any reason or no reason at all, including without limitation any advertisement that the APSS determines could adversely affect the good will or reputation of the APSS or its affiliates.
• Advertisements that conflict or have the appearance of conflicting with APSS policy are prohibited.

General guidelines

• Unless ad materials, an insertion order or written instructions clearly stating which advertisement should run are received by the ad materials closing date for ads under contract, the previously run advertisement will be repeated. If no prior advertisement is available, the AASM will run a house advertisement and advertiser will be responsible for the cost of your original insertion order.
• The AASM reserves the right to change its advertising policies at any time.

Limitations of liability

• The advertiser agrees to indemnify and hold harmless the AASM for all damages, costs, expenses of any nature including court costs and legal fees, for which the AASM may become liable by reason of its publication of the advertiser’s advertisement.
• The AASM is not responsible for incorrect ad materials run when ad materials or instructions are not received on the ad material deadline.
• The AASM will endeavor to publish advertisements promptly and accurately. The AASM assumes no responsibility to verify statements contained in an advertisement. Any inadvertent errors by the AASM will be corrected promptly upon discovery, without additional charge, and such obligation to correct shall constitute the sole liability of the AASM.
• The AASM does not make corrections to ad artwork. All ad artwork must be submitted in final format. The AASM will not be held responsible for incorrect ad sizes or incorrect copy in artwork that is submitted or picked up from a previous Publisher or outside organizations publication.
• The AASM is not responsible for the final reproductive quality of any materials provided that do not meet the defined specifications of the publication. This includes color quality when proofs for press match are not provided by the advertiser.
• The AASM is not responsible for printer’s or clerical errors, nor will any credits be given for advertising errors not reported after the first issue in which the ad is published.
• All efforts are made to preserve advertising materials in their original condition. However, the AASM is not responsible for lost or damaged advertising materials after production.
• The AASM is not responsible for ad placements near competing products unless an agreement has been made in writing between the AASM and advertiser prior. The AASM will not be bound by any condition appearing on insertion orders/contracts or copy instructions submitted by or on behalf of the advertiser, when such condition conflicts with any provision in this rate card or with the AASM’s policy.

Interpretation and application of advertising policies
All matters and questions not specifically covered are subject to the final decision of the Executive Committee of the AASM.

Violations
Specific actions may be taken by the AASM for violation of any provision of these guidelines. The action taken will be determined on the basis for the particular circumstances of the violation, but in cases involving major violations, may include legal action.